Tuesday, February 2, 2010

Warren Buffett - Coca Cola 1988

One of the things we like to do is reverse engineer some of Warren Buffett's historical investments. Coca-Cola is possibly the best investment he ever made. From Berkshire's 1993 Annual Report, only 5 years after the investment was made:

The Coca-Cola Company. ............... Cost: 1,023,920 Market: 4,167,975

Not many people can claim to have made investments as successful as that; especially in companies as mature as Coca-Cola was at the time of his purchase. Of course, this type of investment is very different from when Buffett was running his Partnerships and investing in net-nets.

For educational purposes only, and for those who are interested, like we are in learning from history, we present the 1987 and 1988 Annual Reports of the Coca Cola company. Since these are not available from Coca-Cola's website or generally on the internet, we managed to dig them up at the library:

KO - Annual Report 1987
KO - Annual Report 1988


Note: No holding.
 
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